Key aspects of brand insights
- Understanding consumer perception: Insights explain how customers feel about and perceive a brand, its products, and services.
- Emotional and motivational drivers: They reveal the underlying emotions, motivations, and associations that influence purchasing decisions and brand loyalty.
- Strategic guidance: Insights inform and guide brand strategy, helping to align the brand with its target audience's needs and cultural context.
- Holistic view: They are the result of research that combines qualitative and quantitative data to provide a comprehensive picture of the consumer-brand relationship.
- Actionable intelligence: Unlike raw data, insights offer actionable intelligence for making smart decisions about marketing, product development, and overall business strategy.
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Stanford |
Jack |
Alden |
Trinity |
Nicole |
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About the Author(s):
Thomas Kettner is the Chief Operating Officer (COO) at MarketVector Indexes™ (“MarketVector”) with global responsibility for the company's index business. Thomas is an indexing expert with more than 15 years of experience in the development and maintenance of indexes, with a focus on the development of indexes designed for financial products. He is supported by a team of more than 15 index specialists experienced in index administration and maintenance. Prior to joining MarketVector in 2012, he held various positions at leading index providers such as Dow Jones Indexes and STOXX Ltd. Thomas holds a degree in Economics from the University of Konstanz, Germany, and is a CIIA graduate.
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