They aim to provide actionable insights from data, transforming market interest into measurable revenue for clients.
Core Services & Focus
- B2B Lead Generation: Generating high-quality, intent-based leads that convert.
- Content Syndication: Distributing content to the right audiences.
- Account-Based Marketing (ABM): Targeting specific high-value accounts.
- Data Solutions: Data appending, research, and analytics for better targeting.
- Email & Telemarketing: Campaigns to engage decision-makers.
Key Strengths & Insights
- Data-Driven: Uses data to find prospects actively researching solutions.
- ROI Focus: Aims to reduce acquisition costs and drive predictable revenue.
- Clientele: Works with major tech firms (Adobe, IBM, Salesforce) and media.
- Technology Expertise: Handles complex projects, including custom software and e-commerce.
What They Offer Clients
About the Author(s):
Thomas Kettner is the Chief Operating Officer (COO) at MarketVector Indexes™ (“MarketVector”) with global responsibility for the company's index business. Thomas is an indexing expert with more than 15 years of experience in the development and maintenance of indexes, with a focus on the development of indexes designed for financial products. He is supported by a team of more than 15 index specialists experienced in index administration and maintenance. Prior to joining MarketVector in 2012, he held various positions at leading index providers such as Dow Jones Indexes and STOXX Ltd. Thomas holds a degree in Economics from the University of Konstanz, Germany, and is a CIIA graduate.
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